Tween Beauty Guide
The ultimate, expert-backed handbook to help understand young skin.
About Lauren Ezekiel
Lauren Ezekiel is a beauty journalist and brand consultant with over 15 years’ experience shaping content and campaigns for some of the UK’s biggest titles and high-street brands.
She has worked across leading glossies and digital platforms including Fabulous (The Sun), POPSUGAR UK, Grazia, Elle UK, Metro, OK! and HELLO! – writing weekly columns, managing editorial teams, and producing high-impact content both in the UK and internationally.
Lauren brings a rare 360° perspective, blending deep editorial instinct with commercial strategy. During her time in digital, she led affiliate content, optimised stories using SEO and Google Trends, and created both short and long-form pieces that drove results.
As a consultant, Lauren has helped brands like Superdrug, ASDA Baby & Toddler Club, Floral Street, Urban Retreat and EX1 Cosmetics develop campaign strategy, packaging copy, podcast scripts, website content, and social media calendars.
Today, she partners with brands using an editor’s eye and a strategist’s clarity to lead creative brainstorms, advise on campaign storytelling and build content that connects to it's customers.
Clients
Online Articles
HELLO!
Beauty has always been a big part of my life. After a decade of trialling and testing the latest beauty products, my home resembled a Sephora. Yet, I didn't realise how important they were to me, and my mental wellbeing, until I stopped using them.
In 2019, I took redundancy after my second maternity leave. Initially, it was a blessing because the juggle was too much with two young children, but in truth, my relationship was breaking down and I didn't have the brain capacity for a full-time job.
POPSUGAR UK
Unless you've been living under a rock, you should be well aware of the damage sun exposure can cause in increasing your risk of melanoma skin cancer. So why has there been an increase in sunbed use? According to research by the charity Melanoma Focus in May 2024, a quarter (28%) of adults in the UK say they use sunbeds.
POPSUGAR UK
As I searched through my tea and supplement cupboard (don't come at me, this is the only way I remember to take my supplements everyday) I stumbled across a half-used sachet of Dirtea Coffee Mushroom Super Blend (£38). I think I had bought it online one day via a social media ad that had convinced me it was going to transform my life.
Grazia
In summer 2013, I was 29 and living my best life. My social calendar was full. My phone pinged with a constant throng of activity. I’d pledged to go out every single night in the run-up to the ‘Big 3-0’ and I was not one to break a promise. The hedonistic summer, with its girls’ trip to Ibiza, festivals and endless bottles of prosecco, was to finish with one final hurrah – a big birthday bash with 60 friends.
ELLE UK
This classic short hairstyle isn’t going anywhere and with celebrities like Kendall Jenner, Zendaya and Selena Gomez all opting to ditch their long locks for this neck baring cut, we can only see it gaining even more popularity. Whereas last year’s bob had razor blunt edges or included a bang like the French bob, the 2025 update has a more relaxed edge to it. We're calling it the preppy bob.
POPSUGAR UK
It feels like over the last few years we have seen an incredible amount of new hair tools all promising to make you ditch the salon forever.
Print Editorial
